Creating Customer Personas
Define the real people AI should be writing for.
Customer Personas represent your target buyers. AI uses them to tailor generated content to a specific audience instead of writing generically. Open this tab from Brand Kit → Customer Personas.
Click "Add Persona"
This opens the persona creation flow, which starts with an AI generation step: "Let AI build your personas".
Generate with AI, or create manually
Optionally describe your customers in the Any additional context? box, then click Generate with AI. The platform uses your brand description plus that context to propose a batch of personas as clickable cards — click one to open it pre-filled in the form. Not interested? Click Create manually instead to skip straight to a blank form. Already generated a batch? Use Regenerate for a fresh set.
Fill in the persona details
Set a Persona name (required, e.g. "Busy Mom Linh"), pick a decorative Avatar, and optionally describe Who are they? (demographics and psychographics). Add Goals & motivations and Pain points & challenges using the suggested chips or your own free text in the context box.
Mark as primary (optional)
Check Set as primary persona if this represents your main target customer. It shows a Primary badge on its card.
Save
Click Create Persona (or Update Persona when editing). The persona now appears as a card in the grid, with pencil (Edit) and trash (Delete) icons in its top-right corner.
Start with AI generation to get a baseline quickly, then edit the details to match your real customers.
You can create multiple personas; mark your main one as primary so AI knows who to prioritize when a piece of content doesn't target anyone specific.