Glossary of Terms
Quick definitions for the AEO/GEO terms used throughout the dashboard.
New to AEO? Here's a plain-language reference for the terms you'll see across the dashboard, analytics, and content tools.
AEO (Answer Engine Optimization)
The practice of optimizing your brand and content so AI chatbots and answer engines are more likely to mention, cite, or recommend you when users ask relevant questions.
GEO (Generative Engine Optimization)
A broader term for the same discipline: optimizing for generative AI models (ChatGPT, Gemini, and similar) rather than traditional search engine results pages. Jarvis AEO/SEO uses AEO and GEO interchangeably.
Topic
A broad subject your brand wants to be associated with (e.g. "Email marketing tools for ecommerce"). Topics group related keywords and prompts.
Keyword
A search term tied to a topic (e.g. "abandoned cart emails"), used to scope content generation and link related prompts together.
Prompt
A customer-style question tied to a topic (e.g. "What's the best email marketing tool for Shopify stores?"), used to scope and target content.
Content Profile / Writing Style
A voice-and-tone preset the AI Writer uses when generating articles, so output matches your brand's voice instead of sounding generic.